Forget what you’ve heard about first impressions; it’s the last impressions that count. Last impressions — whether they’re with customer service, an online shopping experience, or a blind date — are the ones we remember. They’re the ones that keep us coming back. But there’s one kind of final impression that people seem to forget.
The closing line of email — that line that you write before you type your name — has been all but forgotten. Go take a look at your inbox: you might be astonished at how little attention people pay to the closing lines when writing email. This underrated rhetorical device is so frequently disregarded that many people have the gall to use an automatic closing line attached to their email signature file.
Closing lines vary from the highly self-conscious (“My warmest regards,”) to the impersonal sig file to the charmless (“Best,”).